Thursday, April 10, 2008

If I could turn back time: Damage control when constituents are hurt

This week, records of 71,000 Georgia families who are considered poor or working poor through the health insurance program, Wellcare of Georgia, were accidentally uploaded on the Internet for at least several days; exposing personal information such as home addresses and social security numbers

I hope that with the fear of identity theft and the difficulty of fixing that damage, that Wellcare will give these folks some help in managing their personal problems. The article in the Atlanta Journal Constitution says Wellcare has offered to pay for one year of credit monitoring for the people affected.

Here’s another instance: A couple of years ago, a North Carolina university accidentally put out hundreds of acceptance letters to rising freshmen who were not accepted. Another letter went out to the would-be students apologizing, the administrative person was fired but none of the students were admitted.

What do you think the PR people Wellcare of Georgia should do next? What should the CEO do?

At a recent media/PR roundtable discussion, Atlanta newspaper editors said that when poop is about to hit the fan, PR people should go ahead and e-mail a statement to a trusty media contact (because exclusivity rules).

But maybe not everyone would be interested. So how do you know when to keep it to yourself and when to call the newspaper?


Anonymous said...

The wolf on the hill as he cries to the moon,
the cricket who chirps with a sweet, simple tune,
the snap of the campfire that’s keeping me warm,
the thunder and roll of a far-distant storm.
The whispering wind as it rustles the trees,
the babbling stream as it runs to the seas,
the hoot of the owl and the croak of the frog,
the soft, steady snore of my old faithful dog.

When darkness has come and the stars are in sight,
I love all the sounds that I hear in the night.
I love every crackle, each rattle and peep—
but not all at once when I’m trying to sleep!

City Sights and Observations said...

Wow -- looks like an analogy in literature!

Ah, the bad wolf, mind-numbing sound of a cricket, the deadly rattlesnake.

And the CEO staying up late at night to watch over her beloveds while their information is up for grabs.