This week, records of 71,000 Georgia families who are considered poor or working poor through the health insurance program, Wellcare of Georgia, were accidentally uploaded on the Internet for at least several days; exposing personal information such as home addresses and social security numbers
I hope that with the fear of identity theft and the difficulty of fixing that damage, that Wellcare will give these folks some help in managing their personal problems. The article in the Atlanta Journal Constitution says Wellcare has offered to pay for one year of credit monitoring for the people affected.
Here’s another instance: A couple of years ago, a North Carolina university accidentally put out hundreds of acceptance letters to rising freshmen who were not accepted. Another letter went out to the would-be students apologizing, the administrative person was fired but none of the students were admitted.
What do you think the PR people Wellcare of Georgia should do next? What should the CEO do?
At a recent media/PR roundtable discussion, Atlanta newspaper editors said that when poop is about to hit the fan, PR people should go ahead and e-mail a statement to a trusty media contact (because exclusivity rules).
But maybe not everyone would be interested. So how do you know when to keep it to yourself and when to call the newspaper?