Monday, July 21, 2008
I'm looking for a best practices plan for measuring marketing and public relations efforts. For me, it seems like the success of the product and/or event is the only indicator of a job well done. One idea tossed around in the office is that we put on communication or online forms folks complete to include the "how did you hear about this?" There are so many factors... how do you measure your efforts at your organization or company?